Ironically, this year the game was the attraction. Which is cool, unfortunately I was taking notes on the commercials so I could comment on them here. The Superbowl commercials usually rock – at 2.3 million for 30 seconds they should!
In the first half there were only 6 commercials that stood out. Two were for Bud Light (the dogs and the horse fart), two for AOL Broadband (both with the Tutttles), one for Mitsubishi and one for IBM. Budweiser can always be counted on for creating some cool commercials – their ad department is second only to Volkswagen, IMHO. The Bud light and AOL commercials are just plain funny. The Mitsubishi commercial is remarkable because they made effective use of the internet. In fact, the they didn’t even show the ending – the required the viewer to go to seewhathappens.com. And IBM… Their pro Linux commercial is a big FU to a certain company in Redmont Washington. Wow. (IBM Press Release)
At the beginning of the second half there was the streaker on the field. Fortunately we didn’t see that…
As for the commercials, the second half was basically more of the same. The Bud Light monkey, the Staples mafia spoof, the Budweiser forgotten lipstick spot, the third AOL/Tuttle and the Pepsi/Jimi Hendrix commercial. After the end of the game there was a good one from Subway.
But overall, the commercials pretty much sucked clowns ass this year. Most were just stupid. Like the one for Cialis which includes the disclaimer that “Erections lasting more than 4 hours require immediate medical attention” Ouch.
I’m just relieved that the game was exciting.
Update: Most of the ads can be found here
Posted by Clancy at February 1, 2004 10:49 PM